Mixed Media Artist Celebrates Wearable Art Collaboration with Space Cowboy’s Signature Western Apparel Brand 


New  York,  New  York  â€”  February  25,  2019  â€”The  Theda  Sandiford  Art  Show  kicks  off  a  historic  partnership  for  the  Planet Cowboy  brand. Theda  Sandiford  in  collaboration  with  Soho-based  Space  Cowboy  Boots  marks  the  release  of  the  Theda Sandiford Artist Collection on Thursday, February 28, from 6 to 9pm, on site at the well-known store front on Mulberry Street. Sandiford reimagines her painting Future Past using leather as canvas to create the shaft of the boot. The footwear is  available for purchase beginning at $429. 

“We all wear masks. Masks to pretend, to hide or just to put our best face forward in a selfie,” says Sandiford, a self-taught artist and music industry digital marketing veteran. “I construct masks to protect myself from my fears. What may start as an ugly statement about myself in the end becomes something beautiful.” The “boot-spiration” came, too, as an opportunity for the artist to repurpose a message of empowerment: “The original art was made in response to my being asked to dim my light so that less dynamic people would not be threatened by me. Reimagined as a boot, this work of art is now a potent reminder to always be you, no matter what.” 

Often grappling with themes of grace, power, and healing in her art, this trailblazing inaugural union for the artist and Planet Cowboy takes places as Black History Month ends and Women’s History Month begins and nods to ways that groups, as well as, individuals  can  reclaim  their  power.“Fashion  is  powerful,”  says  President  and  Space  Cowboy  co-owner  Jaylin  Ramer.  â€œThis wearable art collaboration with Theda is cutting edge and charts new territory for Planet Cowboy.” Since 2011, Space Cowboy has been a purveyor of Country Western apparel. “The boots are unisex, handcrafted in Mexico, and embroidered from heel to toe,” shares Ramer. “Fashion is about the individual and is completely unique. This is a pioneering opportunity to put art with a message on our signature boots.”

The Theda Sandiford Art Show will also stage selections from various collections by the People’s Choice Award-winning artist at the in-store event. Brooklyn-based Duke’s Liquor Box will offer whiskey pours for the evening alongside a salsa tasting by Salsa Pistolero. 

About Theda

Theda Sandiford, is a self-taught mixed media artist based in Jersey City, NJ. Though art is engrained in her psyche, Theda’s first creative endeavors were in the music business as a digital marketing executive. After years of ground breaking digital branding work for musicians, she began exploring her own artistry by transforming found and meticulously collected materials into mixed media works, photographing her process and then digitally manipulating these images to extend the narrative as part of her personal mythology. Fragmented identity juxtaposed with the existence of infinite possibilities is a recurring theme in her work. Her work Selfie-Joy was licensed to BET’s Being Mary Jane in 2017. Theda has shown extensively in Jersey City, Brooklyn and Los Angeles.

About Planet Cowboy

Planet Cowboy is Space Cowboy Boots own brand. President and co-owner Jaylin has been designing cutting edge styles in Soho for a number of years.  She combines fashion-forward, remarkable boots that look as timeless as they last. Space Cowboy Boots tailors the brand to fit the Urban cowboy look, but keep the integrity of fit, comfort, style and durability. Planet Cowboy boots can be seen walking the street of NYC, in the ‘burbs, by the oceans, and at ranches around the globe.


CONTACT Michael Counter (929) 269-5325

Planet Cowboy Boot Launch Party

Sandiford launches a Wearable Art collaboration with Planet Cowboy based on her painting Future Past. The piece is reimagined as boots—handcrafted in Mexico, embroidered heel to toe.

Witness selections from various collections by the People’s Choice Award-winning mixed media artist who charts new territory with her self-reflective works.

February 28th 7:00-9:00pm @ Space Cowboy Boots

LOCATION: 234 Mulberry St, New York, NY 10012

Pours by Brooklyn’s  Dukes Liquor Box  

#cowboots #wearableart #wherewillyourbootstakeyou 

Theda’s Exhibition Schedule

Expressive Creative Soul:  on display now through mid March

LOCATION: Bridge Art Gallery; 199 Broadway, Bayonne, NJ 07002, USA

Seven works from my Woman of Wonder collage series. A pure celebration of expression, music, femininity, and belief in oneself.  A confirmation of life repeated as a cannon of ‘I am who I am.’ We often travel to the corners of the planet looking for safe places to BE. When what is actually necessary is a declaration: “We are our own selves!” There is a place for all of our being; the sexy, the demure, the loud and the reticent. On our own terms of being in our own skin when and how we need to be: Ella, Eartha, Grace, Diahann, Billie, and Nina (YES! Nina) taught us and made way for the Cardi’s, Beyonce’s and even Nikki’s of this world. We all fit and there is plenty of room for us. When we make room for ourselves.– 

Cat Woman Forever Size: 36 x 24 x 2 in Acrylic paint, Xerox image transfers, stencil printed deli, paper, paper punched recycled envelops, tissue paper, buttons, glitter appliqués, glitter, embroidered collar on canvas. February 2018

Boot Launch Party @ Space Cowboy February 28th

I’m launching a Wearable Art collaboration with Planet Cowboy based on my painting Future Past. The piece is reimagined as boots—handcrafted in Mexico, embroidered heel to toe.

February 28th 7:00-9:00pm @ Space Cowboy Boots

LOCATION: 234 Mulberry St, New York, NY 10012

Pours by Brooklyn’s  Dukes Liquor Box  

#cowboots #wearableart #wherewillyourbootstakeyou 

Open Studio Party @ Garden Level Gallery on March 1st

Join me for a tour of Garden Level Gallery and celebrate my birthday too. Come see my new rope works in progress and maybe try your hand at wrapping some rope. I’lll be demoing rope wrapping at 7:00pm. All are welcome. Step down to #GardenLevelGallery

This is what we will be making

Pro Arts “Identity”… March 5- March 30th

LOCATION: Garden Level Gallery: 315 3rd Street Jersey City, NJ. Between Cole and Monmouth Streets. From Manhattan take the PATH to Groove Street and walk up Newark Avenue.

Wonder Woman Selfie is having herself a moment… She will be on display as part of Pro Arts “Identity” show in Rahway NJ, March 5- 30th. Join me for the Opening Reception on March 10th.

OPENING RECEPTION: Saturday, March 10, 1-4pm

LOCATION: The Gallery Space; 1670 Irving St.Rahway, NJ

48″x36″x2″ Mixed Media 2017 I LOVE Wonder Woman. I grew up watching the Linda Carter’s Wonder Woman and wanted to be a bad ass too. After seeing Patty Jenkins’s Wonder Woman in Theaters, I knew I had to pattern my next Super Selfie after Wonder Woman

Devine Femme @ MoCADA…….March 8 – April 12

It is amazing what can happen when, I get out of my own way and share my art work. I shared an art post on LinkedIn and invited to participate in Divine Femme at MoCADA museum in Brooklyn, NYC. Jut like that. Social graph = Serendipity…

Over the last 20 years The Museum of Contemporary African Diasporan Arts (MoCADA) has used the visual and performing arts as a point of departure for exploring new artistic production across a variety of disciplines. Through exhibitions and programming, MoCADA incites dialogue on pressing social and political issues facing the African Diaspora and fosters a dynamic space for the creation and continuous evolution of culture. Some notables who have been featured at MoCADA include Terence Nance (Random Acts of Flyness), Wangechi Mutu, Jamel Shabazz, Ava DuVernay, Saul Williams and now me.

Neon Autotune, below was chosen as the main promotional image for the show that is representative of how far (or NOT) society has come in our understanding, recognition, and celebration of the femme form –mind, body, and soul– as a spiritual rite.

LOCATION: 80 Hanson PlaceBrooklyn, NY 11217

EXHIBITION DATES: March 8 – April 12

“Neon Auto Tune” Theda Sandiford Digital Collage on Metallic Photo Paper, AP 14″x11″m 20″x16″ framed

My Boots Are Coming Along

My boot design is coming together. TSAP has been printed on the boot shaft. Im digging the green embroidery on the front of the boot.

When my samples come in, i’ll start taking pre orders. Let me know your boot size.

My boots will be exclusively available at Space Cowboy, NYC.

Im A Boot Designer

I’m adding boot designer to my resume.

Just imagine TSAP printed on the boot shaft, black leather with a slightly pointy J-Toe.

My samples are being whipped up in the lab this week.

My boots will be exclusively available at Space Cowboy, NYC. Let them know your size, to order your boots custom made for you..