Mixed Media Artist Celebrates Wearable Art Collaboration with Space Cowboyâ€™s Signature Western Apparel Brand
New York, New York â€” February 25, 2019 â€”The Theda Sandiford Art Show kicks off a historic partnership for the Planet
Cowboy brand. Theda Sandiford in collaboration
Sandiford Artist Collection on Thursday, February 28, from 6 to 9pm, on site at
the well-known store front on Mulberry Street. Sandiford reimagines her
painting Future Past using leather as canvas to create the shaft of the boot.
The footwear is available for purchase
beginning at $429.
â€œWe all wear masks. Masks
to pretend, to hide or just to put our best face forward in a selfie,â€ says
Sandiford, a self-taught artist and music industry digital marketing veteran.
â€œI construct masks to protect myself from my fears. What may start as an ugly
statement about myself in the end becomes something beautiful.â€ The
â€œboot-spirationâ€ came, too, as an opportunity for the artist to repurpose a
message of empowerment: â€œThe original art was made in response to my being
asked to dim my light so that less dynamic people would not be threatened by
me. Reimagined as a boot, this work of art is now a potent reminder to always
be you, no matter what.â€
Often grappling with
themes of grace, power, and healing in her art, this trailblazing inaugural
union for the artist and Planet Cowboy takes places as Black History Month ends
and Womenâ€™s History Month begins and nods to ways that groups, as well as,
individuals can reclaim their power.â€œFashion
wearable art collaboration with Theda is cutting edge and charts new territory
for Planet Cowboy.â€ Since 2011, Space Cowboy has been a purveyor of Country
Western apparel. â€œThe boots are unisex, handcrafted in Mexico, and embroidered
from heel to toe,â€ shares Ramer. â€œFashion is about the individual and is
completely unique. This is a pioneering opportunity to put art with a message
on our signature boots.â€
The Theda Sandiford Art Show will also stage selections from various collections by the Peopleâ€™s Choice Award-winning artist at the in-store event. Brooklyn-based Dukeâ€™s Liquor Box will offer whiskey pours for the evening alongside a salsa tasting by Salsa Pistolero.
Theda Sandiford, is a
self-taught mixed media artist based in Jersey City, NJ. Though art is
engrained in her psyche, Thedaâ€™s first creative endeavors were in the music
business as a digital marketing executive. After years of ground breaking
digital branding work for musicians, she began exploring her own artistry by
transforming found and meticulously collected materials into mixed media works,
photographing her process and then digitally manipulating these images to
extend the narrative as part of her personal mythology. Fragmented identity
juxtaposed with the existence of infinite possibilities is a recurring theme in
her work. Her work Selfie-Joy was licensed to BETâ€™s Being Mary Jane in 2017.
Theda has shown extensively in Jersey City, Brooklyn and Los Angeles.
About Planet Cowboy
Planet Cowboy is Space
Cowboy Boots own brand. President and co-owner Jaylin has been designing
cutting edge styles in Soho for a number of years. She combines fashion-forward, remarkable
boots that look as timeless as they last. Space Cowboy Boots tailors the brand
to fit the Urban cowboy look, but keep the integrity of fit, comfort, style and
durability. Planet Cowboy boots can be seen walking the street of NYC, in the
‘burbs, by the oceans, and at ranches around the globe.
CONTACT Michael Counter (929) 269-5325