Mixed Media Artist Celebrates Wearable Art Collaboration with Space Cowboy’s Signature Western Apparel Brand 

FOR IMMEDIATE RELEASE

New  York,  New  York  —  February  25,  2019  —The  Theda  Sandiford  Art  Show  kicks  off  a  historic  partnership  for  the  Planet Cowboy  brand. Theda  Sandiford  in  collaboration  with  Soho-based  Space  Cowboy  Boots  marks  the  release  of  the  Theda Sandiford Artist Collection on Thursday, February 28, from 6 to 9pm, on site at the well-known store front on Mulberry Street. Sandiford reimagines her painting Future Past using leather as canvas to create the shaft of the boot. The footwear is  available for purchase beginning at $429. 

“We all wear masks. Masks to pretend, to hide or just to put our best face forward in a selfie,” says Sandiford, a self-taught artist and music industry digital marketing veteran. “I construct masks to protect myself from my fears. What may start as an ugly statement about myself in the end becomes something beautiful.” The “boot-spiration” came, too, as an opportunity for the artist to repurpose a message of empowerment: “The original art was made in response to my being asked to dim my light so that less dynamic people would not be threatened by me. Reimagined as a boot, this work of art is now a potent reminder to always be you, no matter what.” 

Often grappling with themes of grace, power, and healing in her art, this trailblazing inaugural union for the artist and Planet Cowboy takes places as Black History Month ends and Women’s History Month begins and nods to ways that groups, as well as, individuals  can  reclaim  their  power.“Fashion  is  powerful,”  says  President  and  Space  Cowboy  co-owner  Jaylin  Ramer.  “This wearable art collaboration with Theda is cutting edge and charts new territory for Planet Cowboy.” Since 2011, Space Cowboy has been a purveyor of Country Western apparel. “The boots are unisex, handcrafted in Mexico, and embroidered from heel to toe,” shares Ramer. “Fashion is about the individual and is completely unique. This is a pioneering opportunity to put art with a message on our signature boots.”

The Theda Sandiford Art Show will also stage selections from various collections by the People’s Choice Award-winning artist at the in-store event. Brooklyn-based Duke’s Liquor Box will offer whiskey pours for the evening alongside a salsa tasting by Salsa Pistolero. 

About Theda

Theda Sandiford, is a self-taught mixed media artist based in Jersey City, NJ. Though art is engrained in her psyche, Theda’s first creative endeavors were in the music business as a digital marketing executive. After years of ground breaking digital branding work for musicians, she began exploring her own artistry by transforming found and meticulously collected materials into mixed media works, photographing her process and then digitally manipulating these images to extend the narrative as part of her personal mythology. Fragmented identity juxtaposed with the existence of infinite possibilities is a recurring theme in her work. Her work Selfie-Joy was licensed to BET’s Being Mary Jane in 2017. Theda has shown extensively in Jersey City, Brooklyn and Los Angeles.

About Planet Cowboy

Planet Cowboy is Space Cowboy Boots own brand. President and co-owner Jaylin has been designing cutting edge styles in Soho for a number of years.  She combines fashion-forward, remarkable boots that look as timeless as they last. Space Cowboy Boots tailors the brand to fit the Urban cowboy look, but keep the integrity of fit, comfort, style and durability. Planet Cowboy boots can be seen walking the street of NYC, in the ‘burbs, by the oceans, and at ranches around the globe.

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CONTACT Michael Counter (929) 269-5325

michael@counterculturellc.co

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